Krona — Architecture Studio
We helped Krona reshape their digital storytelling across social platforms—building a consistent brand voice, engaging content, and audience growth that translated into real community impact.
2024
Country
USA
3×
Paid media ROI
+68%
B2B leads
Overview
Krona, a local fashion-tech brand, struggled with low engagement and fragmented messaging across their social media channels. They needed a strong content direction and platform-specific strategies to build awareness, loyalty, and drive conversions.
Karbol was brought in to lead the transformation—redefining their social identity and helping them grow an authentic audience.
Our Process
1. Social Audit & Strategy
We began with a full performance and content audit. Insights guided a new content calendar, voice guidelines, and audience targeting framework.
2. Content Direction
We developed storytelling pillars tied to Krona’s brand values—balancing aspirational visuals with educational and lifestyle content.
3. Platform Strategy
Focused on Instagram and TikTok, we tailored content types (reels, carousels, UGC) and scheduled releases based on engagement data and trends.
4. Community Engagement
We built workflows to reply, reshare, and highlight customer stories—turning followers into advocates.
The Result
+160% increase in average engagement rate in 3 months
+12k new followers across Instagram and TikTok
A unified, recognizable brand voice that resonates with its target Gen Z audience
Elevated content performance without paid media spend
