Sonar — SaaS Platform
We helped Sonar climb the search rankings and unlock scalable customer acquisition through a powerful combination of SEO-driven content and high-performing ad campaigns.
2024
Country
Germany
90+
Demos/month
2×
Campaign ROI
Overview
Sonar, a fast-scaling SaaS product in the analytics space, needed to improve visibility in an increasingly competitive market. Their organic reach was stagnant, and their paid campaigns lacked conversion clarity.
Karbol came in to restructure their digital growth—from technical SEO to content creation and performance ad strategy.
Our Process
1. SEO Technical Audit & Fixes
We began with a deep audit to resolve crawl issues, improve load times, and optimize their site structure for both users and search engines.
2. Content Roadmap
We developed a content calendar targeting high-intent keywords relevant to their audience—focusing on use cases, comparisons, and industry thought leadership.
3. Performance Marketing Launch
We launched Google and LinkedIn ad campaigns with segmented targeting, optimized landing pages, and consistent A/B testing.
4. Data-Driven Optimization
We monitored performance weekly, refining ads and content based on real-time metrics and shifting search behavior.
The Result
+130% organic traffic growth within 90 days
3.2× ROI on paid campaigns in the first 60 days
Dozens of high-ranking blog posts driving long-tail leads
Sustainable growth engine powered by SEO and paid synergy
